Take The Road Less Traveled
Here at NewRoad, we’re rethinking what it means to feed our pets like they're family. For us, quality food starts with using ingredients with integrity.
We use 100% human-grade ingredients, including USDA Certified Chicken and wild-caught Whitefish.
Our small batch clean kibble is baked fresh to order and delivered to your doorstep just days after exiting our pastry ovens.
We cold-form and bake your pup's food using gentle heating conditions. All recipes are non-gmo, nutritionally balanced, and safe for human consumption!
We’re on a mission to provide dogs with food as clean and safe as the food you serve your family. We never use subpar feed-grade ingredients, which could be derived from unknown sources or diseased livestock.
King does a little happy dance now when his food comes out and gets so excited when he hears it hit the bowl!
Koppertone (Healthy Aging)
Everyone who loves on Koppertone mentions how soft he is and they can't believe his is 11 years old because he looks like a puppy. I truly believe it is the core of his diet.
Piper (Weight Management)
Piper is able to keep her slim, trim, girlish figure and beautiful coat with this nutritionally balanced food.
Daisy & Sam (Protein Chips)
The one thing this doggie duo always agrees on? Begging for protein chips!
Brady (Healthy Aging)
Even at 10 years old everyone thinks Brady looks and acts like a puppy. Two years on the Healthy Aging program and Brady shows no signs of slowing down.
Zeus (Limited Ingredient)
Zeus has allergies and we have found since using New Road Foods his coat is doing much better and he loves the taste. We love that it’s local and delivers straight to your door.
Pick your recipe
Determine how much is right for your dog
Get fresh food delivered to your door
You can modify, skip or cancel your subscription at any time.
Try a new kind of kibble that’s healthy AND tasty!
Most dogs love the crunchy goodness we’re baking up, but we always recommend buying a trial pack before deciding which recipe is right for your pup.
Some families feed exclusively NewRoad, and some prefer to substitute wet food or home cooked meals as well. Our flexible subscription allows you to adjust order quantity and frequency, giving you a truly tailored meal program.