From Scratch, With Love
After decades of experience in the pet food industry, we didn’t like the beaten path set before us when we started NewRoad Foods, so we paved our own.
We went back to the very beginning and questioned every part of the process--from sourcing ingredients, to recipe development, to manufacturing standards, to our distribution model—and landed on something truly unique: a dog kibble that’s human-grade, baked from scratch to order and delivered to your doorstep every month.
Our dogs deserve the same freshness + quality we expect in our own food, which is why we never compromise, so you don’t have to either.
King does a little happy dance now when his food comes out and gets so excited when he hears it hit the bowl!
Koppertone (Healthy Aging)
Everyone who loves on Koppertone mentions how soft he is and they can't believe his is 11 years old because he looks like a puppy. I truly believe it is the core of his diet.
Piper (Weight Management)
Piper is able to keep her slim, trim, girlish figure and beautiful coat with this nutritionally balanced food.
Daisy & Sam (Protein Chips)
The one thing this doggie duo always agrees on? Begging for protein chips!
Brady (Healthy Aging)
Even at 10 years old everyone thinks Brady looks and acts like a puppy. Two years on the Healthy Aging program and Brady shows no signs of slowing down.
Zeus (Limited Ingredient)
Zeus has allergies and we have found since using New Road Foods his coat is doing much better and he loves the taste. We love that it’s local and delivers straight to your door.
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Baked with Your Pup in Mind
To us, human grade = family grade. Which is why we bake our kibble in small batches, using high quality, non-GMO ingredients including USDA certified chicken, wild-caught whitefish, cranberries, fresh carrots, green tea + organic coconut oil. We cold-form our dough using a pasta maker and gently bake our food to lock in all the nutrients.
You can see, smell and taste the difference in our kibble! And our customers often say their dog is happier, healthier and more energized after switching to NewRoad Foods.