SuperOats Nutrition Bars

Feel good about what you feed your dog

Clean, wholesome oat-based bars your four-legged friends will sit, stay, and roll over for

  • Super Simple

  • Super Nutritious

  • Super Delicious

SuperOats Nutrition Bars

One look and you can see, feel, and smell the SuperOats difference.

Made with all-natural, high-quality ingredients you’d find in your own pantry, our oat-based bars are the perfect superfood snacks to feed your dog - without ever stepping foot in the kitchen. 

Super simple. Super convenient.

Each recipe is crafted with clean, simple superfood ingredients - the same ingredients you’d use to fuel yourself, but specifically formulated to meet your dog’s health and nutrition needs. 

Oh, and did we mention that they’re conveniently packaged to enjoy at home or on the go?

Naturally nutritious

With heart-healthy oats as our base, we source superfood ingredients naturally-rich in protein, fiber, and important vitamins and minerals to support your dog’s super powers, including:  

  • Antioxidant-packed cranberries, dates, and green tea to boost immune health

  • Yogurt with live active cultures to support gut health

  • Collagen-rich bone broth to promote healthy joints

  • Flaxseed and chia, both packed with Omega fatty acids, for a healthy skin and coat

Deliciously baked in small batches

All of our bars are gently baked to keep their supernutrients intact and are specially packaged to promote freshness and taste. The result? A balanced way to start your dog’s day with homemade flavor and whole grain goodness.

About Us

The NewRoad Story

NewRoad Foods was founded by daughter-father team, Katie & Greg, whose combined experience in the pet industry spans decades (probably more than Greg would like to acknowledge ;). With a focus on nutrition and technical product development, they created SuperOats Nutrition Bars for pet parents looking for a healthier treat alternative for their pups or a convenient (and delicious!) snack on the go. 

Greg started his career at Mars Petcare right out of college and worked across many different parts of the business including R&D, product design and product testing. Armed with his knowledge and experience, he started his own business developing pet care products for international retailers that his team distributed globally. 

Katie took a slightly different path, moving to Washington DC after college and working at the National Museum of American History. Katie and her boyfriend (now husband) Charlie moved back to southern CA, where Katie went to business school. Right after graduation, she and Greg launched NewRoad Foods. 

Katie & Greg’s philosophy is rooted in transparency and simplicity. Their goal is to create clean, wholesome and delicious snacks that dogs love and pet parents feel good about feeding. Just ask Sammy, Piggy, & Maggie (Katie’s and Greg’s dogs)!

  • Clean, heart-healthy ingredients

  • Quick, easy, and convenient

  • Crafted with care