Founder's Note / 1: Pet Food Shoes

Founder's Note / 1: Pet Food Shoes

When I was little girl (or the “olden days” as my 5 yo calls them), my Dad had a pet food start-up and he owned a pair of shoes that were forbidden from coming in the house. These were his pet food shoes. He wore these when he visited factories, did product development, ran trials, etc. If you’ve ever been to a traditional pet food factory (not highly recommended) you’d understand why these shoes had to stay outside.

When we started NewRoad in 2015 and began developing our products I got my own pair of pet food shoes. Because we use human-grade ingredients, my pet food shoes are significantly less gross than my Dad’s were in the 1980’s but at the end of the day there is still flour, dough, dishwasher water and any number of messy substances that get on said shoes.

A really rewarding day is when you come home and your pet food shoes look like you made a lot of pet food that day. Messy pet food shoes are a kind of badge of honor. The past few months my pet food shoes have remained in my garage but this week I got to put them back on. And it was awesome.

In our tumultuous world that is now so unpredictable and often scary, putting my pet food shoes back on felt like a little personal win. And it seemed important to celebrate a win.

Thank you so much to our team, customers, supporters and friends who made it so that we get another shot at putting our pet food shoes on again and getting to work.


Back to blog


I recently discovered Sagheerandco’s online sanitary store, and I’m so glad I did! Their collection of bathroom accessories is extensive, and the quality is unmatched. I recently ordered a few items for my home, and I couldn’t be happier with the outcome. The products arrived promptly, and they have completely transformed my bathroom. Sagheerandco has exceeded my expectations in every way.
For More Details:


Multiwood has become my trusted partner for furnishing projects! I recently collaborated with Multiwood to furnish our company’s new office, and the experience was exceptional. Multiwood’s team assisted with space planning, suggesting the ideal furniture solutions for our needs. The office desks, chairs, and meeting tables exceeded our expectations in terms of quality and aesthetics. Multiwood’s dedication to customer satisfaction is truly commendable.
For More Details:


I am thoroughly impressed with Multiwood’s range of furniture and their dedication to customer satisfaction! I recently furnished my home with their dining set and living room furniture, and I couldn’t be happier with the outcome. The furniture is both functional and stylish, and it has added a touch of elegance to my living space. Multiwood’s delivery was prompt, and the assembly was efficient. I highly recommend Multiwood for high-quality furniture in the UAE.

For More Details:


نقل الاثاث بالمدينة المنورة شركة ريلاكس لنقل العفش والاثاث شركة نقل عفش بالطائف شركة نقل عفش بالرياض شركة نقل عفش بجدة شركة نقل عفش بمكة شركة نقل عفش بالمدينة المنورة شركة نقل عفش بخميس مشيط شركة نقل اثاث بابها شركة نقل عفش بنجران ِشركة نقل عفش بحائل شركة نقل عفش بالقصيم شركة نقل عفش بالباحة شركة نقل عفش بينبع دينا نقل عفش بابها نقل الاثاث بالمدينة المنورة ارخص شركة نقل عفش بمكة شركة نقل عفش بالخرج شركة نقل عفش بالبقعاء شركة نقل عفش بجازان

شركة ريلاكس لنقل العفش والاثاث

Leave a comment