Meet the Team

NewRoad vs. Others

“Nobody has ever done what we are doing now.

From sourcing to production to distribution, we’ve essentially created a new way of supplying food to family dogs. We’ve developed and then tested (and retested) a line of products that we are extremely proud to offer our customers.”

— Greg Dorin, Cofounder and Product Developer

Our Food

  • 1

    Human Grade (products are fit for human consumption)

  • 2

    Fresh (consumed within days of being made)

  • 3

    Made locally and delivered directly to you

  • 4

    Baked in small batches using pasta makers and pastry ovens

  • 5

    All recipes developed by NewRoad Foods

  • 6

    Educate and offer transparency on ingredient sourcing, processing and distribution

  • 7

    Made in local kitchens held to human grade cleanliness and safety standards

Most others

  • 1

    Feed Grade (products are not fit for human consumption)

  • 2

    Processed (typical shelf life of 12-18 months)

  • 3

    Sold through traditional, multi-tiered distribution and retail systems

  • 4

    Produced by high-output extruders that use lots of heat and pressure

  • 5

    3rd party suppliers often hired to develop/manufacture food products

  • 6

    Ingredients and processes often described vaguely or incompletely

  • 7

    Produced in massive, industrialized facilities with Feed Grade standards

Our Food

Most Others

1

Human Grade (products are fit for human consumption)

Feed Grade (products are not fit for human consumption)

2

Fresh (consumed within days of being made)

Processed (typical shelf life of 12-18 months)

3

Made locally and delivered directly to you

Sold through traditional, multi-tiered distribution and retail systems

4

Baked in small batches using pasta makers and pastry ovens

Produced by high-output extruders that use lots of heat and pressure

5

All recipes developed by NewRoad Foods

3rd party suppliers often hired to develop/manufacture food products

6

Educate and offer transparency on ingredient sourcing, processing and distribution

Ingredients and processes often described vaguely or incompletely

7

Made in local kitchens held to human grade cleanliness and safety standards

Produced in massive, industrialized facilities with Feed Grade standards

Ingredients

Product Testing & Regulations